CFA successfully holds first Marketing Forum
Designed to provide valuable updates for marketing professionals within the flooring sector, the CFA held its first online Marketing Forum in December which was attended by over 30 members.
Presentations were given by Darren Lester of SpecifiedBy and Lee Jones of NBS. The subjects covered included market research and the importance of conducting this at the right time in the sales process and the need for good data. Other noteworthy nuggets of information included the fact that 89% of architects and specifiers nowadays use Google as their first resource when searching for products. Product search websites and manufacturers’ websites come much later in a procurement process, although they are probably where a specifier will eventually end up.
Full presentations from the Marketing Forum are available in the Members’ Area of the CFA website – another benefit of being a member of the CFA!
Details of the next Marketing Forum will be released to CFA members registered on the marketing forum circulation list in due course. If this forum is of interest to you and you have not requested to receive future notifications please email admin@cfa.org.uk
