Page 100 - CFA_SG25

BUYERS’ GUIDE

How the flooring industry is embracing sustainability

Flooring enterprises, encompassing contractors, manufacturers, and distributors,
are now actively implementing fresh sustainable endeavours

* The following information is provided by players in the flooring industry as part of our paid-for editorial strategy. As such, information may be
superficially harmonised to fit our style guide but the essential information has not been changed. Companies have been asked to provide the most
accurate information with respect to facts, figures, and sustainable initiatives.

WOCA
Sustainability is in our nature nature to stay ahead of the
game. At WOCA Denmark A/S
WE came to be because of one of nature’s sustainability is no buzzword.
most important resources - wood. It’s therefore Sustainability is the foundation
important to us to help preserve the nature on which we were created.
that surrounds us all. With that in mind our goal Because of that we have a
is always to produce environmentally friendly constant ambition to stay
products based on natural raw materials ahead. Ahead so we’re always
instead of chemicals. able to deliver products of the
Focusing on natural raw materials is part of highest quality, without leaving
our nature. That means the components we mix clumsy, environmentally
for oils, soaps, lacquer etc, if possible, must be disturbing footprints on the
extracted naturally and afterwards must have as forest floor.
tiny an effect on the environment as possible. We respect the fact the
It’s an ongoing process to search for wood is still alive and beating
alternatives. To us it is an everyday effort to even when it has been
search and strive for the most environmentally felled, installed as a floor in
and indoor climate friendly products. your home and continues
Environmentally friendly quality: In our R&D to breathe as the humidity
100 department and laboratory we have enormous changes, the temperature rises
and falls, and we provide it
focus on how we can make high quality and
environmentally friendly products coexist. with various treatments. It’s important to help preserve the nature that surrounds us all
Because we can never completely avoid waste, That means the components we mix for and cleaning became part of the business. In
when wooden products are treated, or we oils, soaps, lacquer etc, if possible, must be 2004 we became an independent company,
empty our bucket after washing the floor. extracted naturally and afterwards must have as specialized in environmentally friendly wood
But when it is at all possible not to have a tiny an effect on the environment as possible. care under the name WOCA Denmark A/S.
negative effect on the environment, there is Our journey all started with a piece of WOCA naturally stands for Wood Care.
really nothing to discuss, we take that road. driftwood on a beach in North Jutland and Made in Denmark: Today we have a wide
A forest floor with no footprints: Basically, since then we have not looked back. With pure range of products for care, maintenance and
it’s a cycle. With our love for wood and its passion for wood and with respect for nature’s protection of both stone, textile, non-wood and
preservation, maintenance, and refining, we are resources, we are driven to develop products wooden surfaces, for indoor as well as outdoor.
obligated to do our utmost to ensure that the that strengthen, nurture and protect the wood At the same time, we deliver tailormade
new trees have the best growth conditions. from the influences of the environment. solutions within color, finish and look to the
It’s just as important to us, that you can Care is in our nature: Beautiful wood furniture and flooring industry etc.
breathe freely indoors as well as outdoors and great craftsmanship is at the core of All our work and production take place in
when treating your wooden products. Limiting our company’s DNA. How we use, maintain, Lunderskov, Denmark and we take great pride
the amount of chemicals in our production and protect, and refine the wood was and still is the in being a recognised, Danish brand exporting
replacing it with natural products whenever most important part of our continuous success. to more than 60 countries worldwide.
For many years, wooden stairs, flooring,
possible, has been a natural part of our and furniture were the focus of the product line,
corporation since we were founded in 1969.
Sustainability right under the skin: It’s in our however, over time, maintenance, oil, lacquer, www.wocadenmark.com

CFA Guide to Sustainability 2025/26