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Testimonials Members share their membership
experiences and what it means to them

CONTRACTORS

Joining the CFA was a natural step for us as a fl ooring At Robert George Ltd, our CFA membership has COMPLETE
contractor. Membership has been an asset to our busi- been a valuable asset for years. Being part of the
ness, providing valuable support through guidance, Association demonstrates our commitment to quality,
industry updates and access to expertise when needed. professionalism and excellence. CFA provides access
CFA’s resources have helped us stay compliant and to expert technical guidance, industry updates, training FLOORING
informed with technical advice and communication and a network of experienced professionals sharing
around industry changes helping us navigate challenges knowledge and best practice. Membership also gives
with confi dence. Membership has also supported us in clients confi dence they are working with a company
securing new opportunities and customers. We would committed to recognised industry standards. We
absolutely recommend membership to anyone looking recommend membership to fl ooring contractors looking
to strengthen their business and enhance credibility. to strengthen their reputation. SYSTEM
Louise Walters Robert Scott
Commercial Director, Designer Contracts Piper Hales Flooring Group

DISTRIBUTORS

Having worked in the fl ooring industry for many years, TradeChoice has been a proud CFA member for many AVAILABLE
I have seen fi rst-hand how valuable the CFA is to the years because it represents professionalism, quality
sector. It brings businesses together, providing trusted and integrity within the fl ooring industry. Membership
guidance, encouraging better standards and practical reinforces our commitment to customers, suppliers and WITH ULTRAFLOOR
support. Its strength is that it represents the wider colleagues while keeping us connected to best practice,
industry, with contractors, manufacturers, distributors technical guidance and industry developments. We
and other professionals benefi ting from an organisation value the credibility and reassurance that membership
that promotes good practice and raises standards. The provides, along with the opportunity to collaborate
CFA also gives the industry a stronger voice and builds with respected businesses across the sector. The
confi dence among customers. Their guides, training and CFA strengthens our industry and we recommend
technical support are valuable. membership to any business committed to excellence.
Rachel Sherwood Wayne Smart, Category & Marketing Director
Sales Director, STS Flooring Distributors Ltd TradeChoice Carpet & Flooring

MANUFACTURERS

Forbo joined the CFA to give back to the trade and Joining the CFA was a natural step for us as we wanted
help train future installers. Membership has been a to align with a recognised body that promotes quality
pillar of support, particularly for our internal training and professionalism across the fl ooring industry. Since
programmes. Frequent CFA meetings help us stay becoming a member, we’ve benefi ted from increased
commercially aware through regular updates on credibility, industry insights and opportunities to connect

issues and a airs in the trade. Direct contact with the with like-minded professionals. The member directory
industry and access to training courses for clients has helped raise our profi le and generate new enquiries.
and employees provide constant support to improve. We value the guidance, updates and support the CFA
We have got a lot back from the CFA and FITA from provides, helping us stay informed and compliant. We
a training point of view, and for that reason I would recommend membership to others looking to strengthen
recommend membership. their reputation and grow their businesses.
Craig Thornhill Michael Gadney
Technical Services Manager, Forbo Flooring UK Ltd Sales Director, Genesis Global Systems Ltd

12 CFA Members’ Handbook: 2026-2027